When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
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New here? These commands run inside Claude Code, Anthropic's terminal-based coding assistant — not your regular shell. Open a terminal, type claude to start a session, then paste the two lines below inside it.
npx skills add coreyhaines31/marketingskills --skill "product-marketing" -a claude-code -g -yPaste into a Claude Code session. This only adds/installs the plugin — nothing runs automatically.
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